Posted by Howard Flaschen on Wednesday, June 23rd, 2010 at 10:49pm.

Entrepreneurial spirit and a drive to start your own real estate brokerage after so very many years of plying your expertise as an employee, you quickly learn, isn't enough.

What about a name? Are you going to name it simply after yourself? Have you checked for the URL on the Internet? There are so many things that you have to check and stumbling block after stumbling block before you've got out of the blocks. What sounds good one day will absolutely feel awful the next. Remember, you have to be able to say the name and have it mean so much to you. It seems easier than it is.

Now what about a logo. Open up Microsoft Word and try to make a logo. Terrible. Then you decide to save some money and go to an online clearinghouse to have a logo created so guess what? You've just spent money to have someone open up Microsoft Word and create something terrible. It wont seem terrible at first but it is. Show it around. It's terrible.

So now you go to a friend and he creates some ideas for you to chew on. You like some of them and he can flesh some of them out, and you go down a path. You develop the idea. You picture yourself creating presentations with it, you see it on folders, on a car, on your chest...and then you realize through some debating and discovery that it's just not right either.

Now look at the clock. You've lost weeks on this. Not really lost, you've done other things. Productive things...but you feel like they're lost. Finally you realize that it was there all along, one of the earlier logo concepts. Just a few touch-ups and it means exactly what you've been saying.

Business Cards. So many variants and you want it to convey so many things. What's a spot-gloss? Dye Cut it? Sure! Wait, what? Those arrive.....far later than you thought. Why? The minute you clicked confirm to order you expect them or wait for them to arrive daily. You'll find yourself staying at the office later than you should so you don't miss the UPS man. Tracking numbers mean nothing. As a matter of fact, I don't want to check the number for the fear it'll show....MONDAY. Monday! Maybe they'll show up early.

Website. Glue your face to the computer screen for weeks on end to help fill the site with everything you need to tell the world. Only so much you can do but so much you can do. So much. So it all culminates in today.

Today we release version 1 of the website. It'll always need work, always need a blog post, always need a video, always needs a picture, always need tweaking.

Now we do what we do best. Work for the customers. Work to get Real estate dreams made. Work to help people get over their hurdles. Work. Work to provide people the information they need to explore their options. Work to clear the mud. Work to demystify the environment. Work. There's never been a better time to buy a home, there's never been a better time to complete a short sale (if its needed), and there's never been a better time to be a Real Estate Agent.

Stop looking for Real Estate through a pin hole, Round Table Realty is here!

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Howard Flaschen



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