Why use professional photography when selling your home?

Posted by Keith Francis on Tuesday, July 20th, 2010 at 9:22am.

Professional Photography is the Key Ingredient


There are a lot of studies by independents, websites that cater to real estate and by real estate related organizations that have shown results proving that having better quality photographs help greatly in the sale of homes online. A survey that was done in late 2007 showed that almost 80% of the home sold in 2006, people had started their search for those homes online. It is now 2010 and the National Association of Realtors states that Eighty-Four percent of home buyers say that photos and detailed property descriptions are the most important feature when searching for homes online. With the number of households with a computer and internet access still growing, eventually, everyone will be searching for their new home on the internet.

The results show that having better quality photography can increase the interest and number of offers on a home, increase the value (and final sales price) of a home and decrease the time on the market. With all this evidence, why would any professional Realtor not want to use a professional photographer to assist him/her in the selling of a home? Some might say the cost of those services. At Round Table Realty we are interested in selling your home, not just listing your home!

So my question is "Why don't Realtors use professional photographers? " More specifically, why don't you use a real estate company like Round Table Realty that only uses professional photography for all their listings when you have that much to gain?


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Keith Francis





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